Five myths about Location Intelligence

If you follow the tech industry, you’ve probably encountered the term location intelligence, but what does it really mean? For some, it’s about technology like GIS and mapping software. For others, it’s about analysis and spatial data. And for others still, it’s a business concept that refers to improved performance through better spatial awareness.

  • Myth 1: It’s just GIS rebranded
  • Myth 2: It’s not an organizational capability
  • Myth 3: It’s just analytics with maps
  • Myth 4: It’s only for specialists
  • Myth 5: It’s not strategic

A major oversight when it comes to location intelligence is its perception as a strategic enabler. An organization creates a business strategy to define how it will compete and win against its peers. A strategic enabler is any capability that significantly supports the strategy. Many organizations struggle to understand how location intelligence contributes in this way. How can location intelligence help organizations win?

The solution lies in knowing the way the tactical benefit is made. A tactical advantage comes from having something precious that could be difficult for competitors to replicate. A fantastic brand, low-cost construction, and proprietary intellectual property are all examples of high-tech tactical benefits. These are powerful assets since they shield the competitive position of your business.

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